The Grundig Story
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR200 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges
ThemesFailure of Strategy |
Bankruptcy |
| Case Length |
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16 Pages |
| Period |
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1980-2005 |
| Organization |
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Grundig AG |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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Germany, United Kingdom |
| Industry |
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Consumer Electronics |
Abstract:
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Grundig AG was a major player in the German consumer electronics industry.
In Germany, the Grundig brand enjoyed an iconic status. Even in other parts
of Europe, the Grundig brand had a high brand recall. The company started
with manufacturing and marketing radios and graduated to cover almost the
entire range of consumer electronics including TVs, hi-fi and audio/video
equipment. The case traces the origins of Grundig, its failed association
with Philips and the financial mess it was in. The case throws light on the
factors that propelled the company into bankruptcy. The case also profiles
Alba and Beko, Grundi's new owners. Grundig's prospects under its new
owners are discussed.
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Issues:
» Events leading to the bankruptcy of
Grundig
» Factors that led to the bankruptcy of Grundig
» Future prospects of Grundig under its new owners
Contents:
Keywords:
Alba Plc, Beko Electronics SA, Grundig AG, Grundig Multimedia BV, Royal
Philips Electronics NV, European consumer electronics industry, Betamax,
Sony Corp, Consumer Electronics, Commission of the European Communities,
European Commission, Insolvency Administrator, Joint Acquisition,
Bankruptcy, Home Intermedia Systems
The Grundig Story
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